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Driving action on better air quality
EVERY BREATH COUNTS
Client:
Services:
Concept Development
Creative Direction
Film Production
Post Production​​
We produced the campaign film to launch World Athletics' Every Breath Counts campaign that encourages civil society, national and local governments to sign a WHO declaration — urging people to take action on air quality.
Over 7 million people die each year from air pollution and this is expected to rise. Sports have a huge part to play in bringing communities together to protect our collective futures.
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worldathletics.org/everybreathcounts
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