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FOSSIL TO CLEAN

Accelerating the shift from fossil fuels to clean energy

Client:

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Agency:

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Services:

Concept Development
Creative Direction
Film Production
Post Production
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The Fossil to Clean campaign is a global movement of businesses going from fossil fuels to clean solutions.

We delivered a high energy edit comprised of motion graphics, archive footage from NGO partners and a compelling voiceover.



There has been great progress made to scale up climate solutions, yet emissions are still rising globally. This is because there is still much to be done to scale-down the primary cause of climate change: burning fossil fuels.

Those that take action to phase out fossil fuels will help send a clear market signal that will lead energy suppliers, capital providers and governments to accelerate the provision of affordable, reliable and safe alternatives.

At the centre of the campaign is a set of new principles, which establish a North Star for fossil fuel phase-out. They are designed to inform the transition plans and strategies of oil and gas producers, corporate energy consumers and finance – and the policy choices made by governments. The principles are built off the recommendations of the UN High-Level Expert Group on Net Zero and were developed using the latest available modelled pathways that limit global heating to 1.5°C and reaching net zero by 2050.



Shortlisted for Best Environmental Cause Campaign
(Charity or NGO) at the Purpose Awards 2024

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