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FOSSIL TO CLEAN
Accelerating the shift from fossil fuels to clean energy
Client:
Agency:
Services:
Concept Development
Creative Direction
Film Production
Post Production​​​
The Fossil to Clean campaign is a global movement of businesses going from fossil fuels to clean solutions.
We delivered a high energy edit comprised of motion graphics, archive footage from NGO partners and a compelling voiceover.
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There has been great progress made to scale up climate solutions, yet emissions are still rising globally. This is because there is still much to be done to scale-down the primary cause of climate change: burning fossil fuels.
Those that take action to phase out fossil fuels will help send a clear market signal that will lead energy suppliers, capital providers and governments to accelerate the provision of affordable, reliable and safe alternatives.
At the centre of the campaign is a set of new principles, which establish a North Star for fossil fuel phase-out. They are designed to inform the transition plans and strategies of oil and gas producers, corporate energy consumers and finance – and the policy choices made by governments. The principles are built off the recommendations of the UN High-Level Expert Group on Net Zero and were developed using the latest available modelled pathways that limit global heating to 1.5°C and reaching net zero by 2050.
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Shortlisted for Best Environmental Cause Campaign
(Charity or NGO) at the Purpose Awards 2024
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