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With Annie Leibovitz | Shining a light on the nuances of real people & real lives
IKEA LIFE AT HOME
Client:

Services:
Global Project Casting
Service Production
Home is the most important place in the world, yet 48% of people don’t feel that the media represents their home.
Alongside iconic American photographer, Annie Leibovitz, we cast 25 people across 7 countries and produced 4 UK shoots. All to create a series of portraits that shine a light on the nuances of life at home.
No sets or stylists, just real people and real lives — a collection of 25 unique homes and stories from around the world.
lifeathome.ikea.com/annie-leibovitz/
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