In this modern society people buy what they want, instead of what they need. This behaviour has a direct consequence in our world at a bigger global scale. We consume and throw away goods, forgetting that the world is interconnected. Our actions will impact our future.
Plastic is one of our biggest villains in this complex chain of actions. It is mass produced, used (often just once) and thrown away in such an unconscious way….. Slowly people are waking up to this reality, realising that the waste does not simply disappear, it is accumulating on the surface of our planet and in our oceans.
With the central aim to promote awareness to European citizens about the impact that plastic has on ocean life, we present ways of reducing and reusing this material in our daily lives.